Ubberud Culture & Movement Center and HallMonitor

HallMonitor provided a better overview and efficient booking managment

When bookings appeared to be full – but were in fact underutilised – Ubberud Culture & Movement Centre implemented HallMonitor to gain a true overview. This made it possible to identify unused time slots, increase occupancy, and attract new users. The result is a facility with high utilisation, better management, and increased revenue to benefit local activity.

Ubberud Culture & Movement Center is a local hub for sports and cultural activities, hosting a wide range of sports and events. When Anette Dal Hansen took over as center manager in february 2021, she faced a challenge: while the facility’s bookings seemed full, many time slots went unused. There was great potential to optimize facility usage, but the necessary tools to monitor and manage bookings efficiently were missing. The solution came in the form of HallMonitor.

Challenge

Upon starting her role, Anette was introduced to a paper-based system that showed which sports clubs had booked the facility. However, in practice, many slots remained empty, especially during periods like August and September when football season hadn’t started yet and other sports weren’t fully utilizing their booked hours. It became clear that a more accurate overview of the facility’s utilization was needed, along with a solution to help optimize the capacity of the facility.

Solution

In mid-2022, Anette implemented HallMonitor to gain a clearer picture of facility usage. With HallMonitor, she could accurately see when the facilities were being used and when they were left idle, allowing her to take decisive action. First, she informed the sports clubs that booked times needed to be actively used, as the municipality evaluated not just rental income but the actual occupancy of the facility.

Then, Anette began filling unused hours by attracting external users, such as outside sports clubs, private events, and activities like children’s parties and inflatable play areas. Additionally, she introduced new initiatives like power training sessions, which could run alongside other sports to further optimize space usage.

Moved from paper and assumptions to a clear overview with HallMonitor

Occupancy rose to 80% during peak periods

Unused time slots were filled with new activities and external users

Rental income from private events increased from DKK 12,000 to DKK 53,500

“I can only recommend HallMonitor to others who want to unlock the full potential of their sports facilities.”

– Anette Dal Hansen, Center Manager, Ubberud Culture & Movement Center

Results

The use of HallMonitor has led to significant results at Ubberud Culture & Movement Center. Occupancy has increased dramatically, and municipal data shows that the facility now has an 80% utilization rate during peak hours.

Ubberud Culture & Movement Center is even the only facility in the survey where the usage exceeds the booking rate – a clear indicator of effective facility management.

“HallMonitor has been a crucial tool, providing us with the necessary overview and the ability to optimize our booking system. I don’t see it as surveillance, but as an invaluable tool to gain insight and ensure that the facility is used to its full potential,” says Anette Dal Hansen.

In addition to optimizing occupancy, HallMonitor has enabled more precise cleaning schedules, allowing cleaning to be planned during the most convenient times based on usage patterns. The financial results also support the impact of these optimized processes. From 2020 to 2023, rental income for purposes other than sports club use increased from DKK 12,000 to DKK 53,500, highlighting a significant rise in private event bookings and external activities.

Conlusion

Through HallMonitor, Ubberud Culture & Movement Center has successfully optimized the use of its facilities, creating greater flexibility and efficiency in day-to-day operations. The result is better utilization of the facility capacity, increased rental income, and improved service for its users.

Anette Dal Hansen concludes: “I can only recommend HallMonitor to others who want to unlock the full potential of their sports facilities.”

About Ubberud Culture & Movement Center

Ubberud Culture & Movement Centre is located in Blommenslyst in Odense Municipality and serves as a local hub for sports, movement, and cultural activities. The hall is locally operated and has used HallMonitor since 2022 as an analysis tool to strengthen the overview and utilisation of the facilities.